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The origin of C.P. Company
The Italian brand C.P. Company was founded by Massimo Osti in the year 1971. The brand was then called Chester Perry, named after the factory where Bristow works. He was the hero of the Frank Dickens comic. Later, after a lawsuit filed by Chester Barry and Fred Perry, the name was changed to C.P. Company. Massimo Osti, who already had a lot of experience as a graphic designer, immediately created a unique style of communication for his company. He released a toy car, graphics posters and other items to give to retailers as gifts. To then release t-shirts, jackets and shorts, Massimo used a method that was only used for paper at the time. He used a copier, screen printing and the four-color process. In 1973, Massimo and his colleagues began to apply the Garment Dyed technique to clothing. This means that a garment, usually made of white or uncolored fabric, is only dyed as the last step. Normally, the dyeing of clothing takes place as the first step and is only then processed into the final product. This process achieves a depth and intensity in the fabric that is impossible to achieve with a pre-dyed fabric, and also improves the material properties of the fabric. When in 1978 the name was changed to C.P. Company has grown the brand into one of the most creative brands in modern Italian fashion and has pioneered the use of its vast archive for 45 years to create contemporary collections.
C.P. Company - Garment Dyed
'Garment Dyed' literally translated 'Dying Clothes' is the name given to the process that Massimo Osti and his collaborators have developed in which a garment is only dyed as the last step. Normally, clothing is already dyed in the first step of the production process and only then further developed. In the early 1970s, when C.P. Company was still called Chester Perry, Massimo Osti saw himself primarily as a graphic designer who applied his drawings to t-shirts. He decided to dye his t-shirts only after they were printed to buy only one color of fabric, which allowed him to dye them in as many unique colors as he wanted. Also, repainting old faded clothes gave the t-shirts a crumpled and worn appearance. Soon, Massimo hired a full-time chemist (Giuliano Balboni) and built an in-house paint factory at C.P. Company. Along with Balboni and a number of other suppliers, Massimo began for the first time in history to dye garments made from more than one type of fabric or fiber. Think of dyeing jackets made of, for example, linen, nylon and resined cotton in one dye bath. Each fabric reacted differently to the dyeing process, some fabrics shrank and some fabrics lost color. Dyeing clothes in this unique process had never been attempted before, and by learning this, he invented a patented technique that only a handful of brands in the world can and are allowed to use today. This unique DNA became synonymous with not only C.P. Company (and its later Stone Island brand) but also for Italian sporty fashion in general. Massimo Osti continued this for another 15 years until he met C.P. Company and Stone Island sold and left in the mid 1990s. Today, 70% of the total collection of C.P. Company 'Garment Dyed'.